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Frequently Asked Questions

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Marketing
Program Basics

How does the Marketing program work?

We recognize that smaller dealerships don’t have the resources for a full time Marketing Director, so our teams become the virtual marketing department for the dealership.

Plans are customized to meet the budgets and marketing requirements for each individual client. For the individual marketing engagement initiatives we provide a detailed strategy and tactics document providing step by step instructions for your dealership to implement the program locally.  

If time or resources are limited our team can provide the people, point-of-sale materials and other elements required for the program and all this would be for one additional project fee.  Because of the time to plan and implement initiatives we offer these documents every other month or at pre-determined intervals based on the dealership market and budget.   

How often are new Marketing initiatives disbributed?

We offer new marketing strategy documents every 6 to 8 weeks depending on the market.  Recognizing that it often takes time to prepare for various events and programs we want to make sure dealerships and their teams have ample time to properly prepare for each event or program.

How does the Video Channel work?

Consumers love videos and with high quality smart phones and low cost digital video cameras, just about anyone can shoot videos at the dealership.  Our team creates a proprietary video channel that can be instead of YouTube or work in conjunction with posted YouTube videos.   Dealers can post video testimonials, vehicle walk-arounds, employee introductions, service tips, and even feature community leaders and charitable organization executives speaking about important community programs.   Programs can start as low as $400 a month for setup and hosting of the video channel.

Editing or shooting the videos is not included in our costs.

Is there a time commitment for the program?

Our standard program asks for a three month commitment as it takes time to ramp up and begin to implement the program.  Depending upon the dealers program the fees are payable either monthly or quarterly.  

If additional Point-of-sales or promotional items are required the dealer is billed for those when the program is initiated.  All advertising costs are paid for by the dealership.

Do you provide on site staff for events?

If needed we can provide staff members before, during, and after any promotions we engage in with the dealership.  Pricing for these services can be quoted when projects are set in motion.

Can your team help maintain our website or blogs?

Yes we can help dealers maintain their website and blogs, in addition to creating or curating content for either website.  We can also host a blog on a separate site to provide a more robust feel for the dealership.  Pricing would be provided for these services once the scope of the work on the project is defined.

 

 

Can you provide dealership marketing audits?

Yes we can help dealers make sure they are spending marketing dealers in the right place. We can review digital and traditional costs and assist in tracking the ROI for various initiatives.  We can also provide assistance in vendor selection and helping our clients get the best value for their marketing dollars.

Still have a question? Send us a note!

Have other questions?  Please give us a call at (216) 978-0281